Social Marketing

On average, most companies spend R 3 000 to R 30 000 per month on social media management, which generally includes a monthly ad spend, as well as a custom marketing and advertising strategy for one or more networks.

A social media marketing budget should be split into the cost of (organic) posting on the social platform and running paid advertising. Paid social media ads help generate immediate action, while your organic posts will help lay the groundwork for returning audiences and ongoing brand awareness.